Our Story

Last year, we shared Principal Financial Group was increasing its ownership stake in CIMB-Principal Asset Management Berhad from 40% to 60%. We're now excited to be known as 'Principal'.

But, it’s more than a name change – we have a renewed focus to help bring the global purpose of Principal Financial Group to you: Simplifying investing and helping our customers make progress on their long-term retirement and financial goals.

We are still the same strong, stable company that you’ve come to know – locally run and operated and serving more than 600,000 customers throughout ASEAN with CIMB Group as a joint venture partner. But, now with Principal as our primary shareholder, we’re able to enhance our local investment expertise with expanded global perspectives and investment capabilities from a company in business for 140 years.

Over the coming months, we’ll be able to offer innovative product and investment solutions that are powered by digital advancements. Our commitment to you has never been stronger.

We’re excited to embark on this journey with you.